A promotional video can feel like a large outlay to a school: with tight budgets it is important to make sure your video provides a good return on investment (ROI). Here are 5 ways we suggest using your promotional video so that it is not a 1 hit wonder:
Update your website homepage banner
Use a short edit of your video to create a new website banner. Here is a splendid example.
Boost your social media
World Book Day, Mental Health Awareness Week, Open Evenings, Induction Days and so the list goes on! Use suitable clips (soundbites) of your students, from your promotional video, to drip-feed content onto your social media channels.
Support recruitment
Show your amazing school and pupils to prospective staff! Include a link to your video on recruitment adverts to entice high-quality educators.
Reduce ‘show around’ times
Let prospective parents view your school in its best light and from the comfort of their own home! Use your promotional video as a virtual tour for parents and student by sending a video link or, better still, setting up an event microsite.
Improve first impressions
Loop your video on displays in your reception area. This will keep visitors/guests occupied while providing an insight into the school ethos and vision.